Tools & Resources for Home Services Branding

Visual Identity (0–25 points)

• Professional logo that works at all sizes (van to business card): +5 pts
• Consistent color scheme used across all materials: +5 pts
• Branded uniforms for all field technicians: +5 pts
• At least one wrapped vehicle in fleet: +5 pts
• Professional yard signs or job site signage: +5 pts

Digital Presence (0–25 points)

• Website loads in under 3 seconds on mobile: +5 pts
• Google Business Profile fully completed with photos: +5 pts
• 50+ Google reviews averaging 4.5 stars or above: +5 pts
• Click-to-call button prominent on all pages: +5 pts
• Active social media with regular posts: +5 pts

Reputation & Trust (0–25 points)

• Systematic post-job review request process in place: +5 pts
• All reviews (positive and negative) receive responses: +5 pts
• BBB accreditation or equivalent trust certification: +5 pts
• Licensed & insured badges prominently displayed: +5 pts
• Background check badges for technicians: +5 pts

Customer Experience (0–25 points)

• Technicians introduce themselves and wear shoe covers: +5 pts
• Upfront, written pricing before work begins: +5 pts
• Follow-up call or text after job completion: +5 pts
• Maintenance plan or loyalty program offered: +5 pts
• Referral program with incentives: +5 pts

Score 85–100: Strong brand — focus on growth. 60–84: Solid foundation — fill the gaps. Below 60: Urgent brand investment needed.